visitor tracking

View online presentations about Canadian universities and admissions

The Globe and Mail has links to several “webinars” (online seminars) that were held last fall.  With OUAC deadlines coming up early in the new year, you may wish to spend some of the holiday season preparing for your university application, researching the process or reflecting on your goals, needs and motivations.

I’ve linked to Ken Steele’s presentation entitled Drifting or driven? Going to University for All the Right Reasons but from that page you can access the other sessions.  Ken Steele co-founded Academica Group Inc., Canada’s largest marketing agency focused on higher education.  

As a parent, you may not be all that interested in the marketing efforts of Canadian post-secondary institutions (although it reminds us all that these schools operate like businesses selling you a product), but their daily “Top Ten” news stories will keep you abreast of the major happenings in colleges and universities across the country.  You can subscribe to daily emails, or to the RSS feed like I do.  If you’re taking a longer-term view of the university admissions process, then it can be very helpful to keep an eye on events such as new program creations, donor investments, large expenditures and construction projects, labour action, campus safety and more.

They also report on published studies related to education, learning and schools.  Today, for example, they reported on a study that claims that post-secondary students earn better marks in late-day classes and in classes that meet several times per week instead of just once per week.

I have always advised students that, when choosing a university, there are very few wrong decisions — just different paths with different pros, cons and outcomes.  So, don’t gobble up all this information out of a fear of making the wrong choice; inform yourself so that you’ll be armed with a realistic picture of your options and the knowledge of what to expect from the choice that you do make.

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